Does Linux Need a $300 Million Ad Campaign?
Ads are all well and good, but some development funding for apps would likely be more welcome...
"Microsoft is now spending $300 million to counter Apple's 'I'm a Mac' ads. Does Linux need its own ad campaign?
"It has been fascinating to see Microsoft roll out its (can you believe it!!) $300 million ad campaign, the one that counters the now famous and effective 'I'm a Mac' ads. With those ads, the Apple folks have done a great job of defining a narrative for Microsoft and, in the parlance of advertising, affecting their brand image. The top dog at Microsoft for managing the brand image of Windows said '[Apple has] made a caricature out of the PC.' Given the stakes in the marketplace, Microsoft had little choice but to invest a ton of resources and get their own message out into the public realm..." [Read more]


